A majority of these commercials use a common tool, one that I'm sure you've seen too. It's the phrase "But wait...there's more!", (or some variation on that theme). It's used to build a greater sense of value. "You THINK this is a great deal already...but wait...there's more!" Now they'll lower the price by $20, or they'll upgrade you to express shipping for free, or maybe they'll even throw in a second product for free, (which would make an excellent gift!) The reigning champion of this phrase is surely Ron Popeil. I recently saw a commercial with Ron, (and members of his family), hawking a set of knives. It's a 25-piece set, but they started out with just one knife! Then, each new knife was introduced with a variation of the magical phrase. I wish I would have counted how many times the phrase was uttered...it's got to be some sort of record! And of course their hope is that by the time they get to the end of the commercial, you will be so incredibly overwhelmed by how generous they've been that you'd be a fool to not pick up that phone right now!!
But as silly and manipulative as some of these commercials can be, we serve a God who truly is a God of "But wait...there's more!", don't we?? For us to truly enumerate all of God's blessings would be incredibly difficult, if not impossible. We are the undeserving objects of His love. He has provided salvation for us at His own expense. He has given us a future that is assured and a present that is secure. He has made us entirely new creatures with new natures. He has made a seat for us in heaven and made us co-inheritors with Jesus Christ Himself. He has taken up residence inside of us in the Person of the Holy Spirit. Materially speaking, we are easily the wealthiest group of Christians who have ever lived on this planet. He has created a habitat for us that isn't simply utilitarian, but is wonderful and fragrant and delicious and beautiful. We could go on and on and on! That's why David wrote "Oh, taste and see that the LORD is good! Blessed is the man who takes refuge in him." (Psalm 34:8, ESV) As we enjoy Thanksgiving tomorrow, I hope it will be in the forefront of our minds that God is the God of "But wait...there's more"!!
- Pastor Paul